dot dot is dead

20th century advertising copy -- 28% less nicotine!

Buy Camels by the carton -- for convenience, for economy. By burning 25% slower than the average of the 4 other largest-selling brands tested -- slower than any of them -- Camels also give you a smoking plus equal, on the average, to 5 EXTRA SMOKES PER PACK!

With her as your sportive divinity, you have -- like Paris -- a golden chain around both legs of Lady Luck. Whether your bridge be contract or auction, your poker strip or stud; whether you play four card euchre or simple slap jack, this long-limbed goddess, succulent as the dew-moistened plums of Persia, will make fortune fall in your hand.

Piquantly ensconced on the back of the svelte playing cards, she comes to you clad either in the rarefied atmosphere of a breathless altogether; or veiled in vestal Ziegfeld* gee-gaws, if you would rather play your cards indoors.

* Varga's [sic] idealized conception of Ziegfeld beauty, especially created for the current M G M "Ziegfeld Girl"

Send the naked coupon below with 50c for either; or with 95c for both. Perhaps you had better have both; for then, like the fabulous Cassanova, you will have a card up your sleeve -- if not an ace in the whole -- for and on every occasion.

Clip and mail this coupon today to Esquire, P.O. Box 1719, Chicago, Ill.

* The Magazine for Men
* The Smartness of a Coupe
* Jockey Underwear prevents squirming
* "Do you mind if he's only a private?"
* "I could try to live within his income -- but what's he going to live on?"
* It's a great country that grows 'em like this

This post is dedicated to the rarefied atmosphere of a breathless altogether.